Business Marketing Association's
SOLUTIONS Speaker Series

In this economy marketing must 'step up to the plate' to prove its mettle. Join the Business Marketing Association on Thursday June 18th for our Solutions Series to learn how to Activate Your Company's Brand.

Guest Speaker Mark Carr will provide a compelling case for aligning your corporate brand in all facets of your business — from advertising and sales through purchase and support. Creating and maintaining a consistent brand is critical to keeping existing customers and acquiring new ones particularly in this challenging business environment. Key topics will include:

• What you need for the branding ‘ground game' and how to make it drive sales
• Identify areas where inconsistent branding is hurting your marketing efforts
• How leading companies increase the adoption and overall effectiveness of internal brand activation programs
• How to create a practical, customized plan for your organization

And, of course, there will be the fantastic BMA networking! Meet Boston's best marketers and prospect, network and/or job search. Speaking of jobs, look out for the BMA's Marketing Career Caucus, Boston's biggest and best marketing/networking/job search session dedicated to B2B marketers.

Come and find out more about our upcoming mid-summer Job Fair as well.  There is a lot going on and the Boston BMA is here to be your best marketing partner.

Event Details

About Mark Carr

As a partner at CMG Partners, Mr. Carr works with clients to dramatically improve their business results through the development and implementation of innovative business and marketing strategies. He often advises clients in relation to the launch of a new product, service or business unit. He has over a decade of management and consulting experience in the consumer products, financial services, telecommunications, Internet, and publishing industries.

During his management and consulting experience Mr. Carr's clients have included large organizations such as XM Satellite Radio, Nextel, Verisign, Marriott, Nextel International, and Banknorth as well as
mid-sized and entrepreneurial ventures such as Raritan, Evolved Nanomaterial Sciences, RealBenefits, Salient Stills and Cyra.

Over the past decade he has served on both sides of the management equation, working as a strategy consultant and as a senior executive at a number of firms.

Prior to going into management consulting, Mr. Carr was a business journalist and editor.

Mr. Carr writes and speaks regularly on a variety of topics related to business and marketing strategy. Mr. Carr's bylines include articles in several publications that include the Financial Times, Sales and Marketing Management, CFO Magazine, Journal of Business Strategy, NC Business Leader, PR News, Management Consultant International, CPA Marketing Report, and MarketingProfs.com, just to name a few.

About CMG Partners

www.cmgpartners.com

CMG Partners is a strategic marketing consulting firm dedicated to helping companies get more out of their growth opportunities, customer base and marketing investments by combining sound marketing strategy with high impact execution. CMG's team of talented, multi-disciplinary marketing professionals work side-by-side with clients to tackle issues ranging from brand strategy and marketing performance to the launch of new products and services. Current and past clients represent a wide range of industries and span both B2B and B2C.

Check out CMG Partners' Blog: www.cmgpartners.com/blog